Laura Belgray – Story Hero Download

In this 2-hour video training, you’ll learn:

• The Art of The Start: How to jump into a story so we’re gripped from the get-go
• The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
• Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
• Rhythm changes. (See what I did there?)
• “How do I use dialogue and spoken lines?” ME: I’ve got you.
• Humor, or which words add the yuk yuks
• Length. How long is too long?
• The difference between a “who cares” anecdote and a real story
• How to make a story “email appropriate”
• Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?

Video, text, audio, puppet show…
Consume it the way you learn best!
You’ll get:

• The 2-hour recorded video training, including q&a portion at the end
• All 112 presentation slides, containing links to the full versions of all the example emails
• The full presentation transcript
• The audio-only version so you can listen to it on the go
• Future bonus resources. If I beef it up (along with the price), you get the upgraded version!
*Puppet show not actually offered.
But you are free to reenact the entire thing with tube socks on your hands.

Be a Story Hero!

Write stories that get people to say, “If you sold stale toast, I’d buy it.”
(People really say that.)

Super-snoozy emails begone!

I learnt all the tricks for pulling rabbits out of the storytelling hat with Laura’s Belgray’s Story Hero course. It gave me confidence in moving forward with my own writing and now I can also help my clients with theirs – woop!

Laura’s know-how, experience, encouragement, and humour are all packed into this class. For added VFM the class also incorporates discussion of segways, yuk yuks and ballsacks.

– Jillian Pocock, Virtual Assistant at The Resourceful Badger

People are signing up for my highest-tier coaching—all because of the stories in my emails!

Story Hero is an incredible product and the lessons were immediately applicable. What makes it so special is that it helps you bring the real you to the table; it helps you–the real you– connect with your audience.

Its practical tips get so many replies to my emails now and people are asking to sign up for my highest-tier coaching package, right after I raised the price—all because they’re loving the stories I tell in my emails!

Best of all, the training is so much fun to watch and I take new notes every time I review it! Anyone who wants to sell, engage, entertain, or inform by telling stories–and who want to sound like themselves when doing so–should take out their checkbook (do people say that anymore? Heck–do people even DO that anymore?) and purchase Story Hero pronto!

– Olu Burrell, Coach, Consultant, Copywriter

Everything Laura teaches and creates gets me writing better.

Everything Laura teaches and creates gets me writing better with ideas that inspire my best work—whether it’s copy for my site, course sales pages, or an article for Business Insider. When I need inspiration to write, I go through anything I have from Laura (seriously!). She is a copy GENIUS!

– Marietta Gentles Crawford, Writer and Personal Brand Strategist

My open rates jumped by 10%!

Ever since I took this training and implemented the changes, my open rates and click-through rates have gone up by a whole 10%! 23% to around 33-35% and I am gettin more replies from my subscribers. Everything Laura shares is magic!

– Deepshikha Sairam, Biz Mentor + Lead Gen Expert

Thank you for teaching me how to craft fun stories that sell!

Let me tell you a story… I pretty much buy whatever Laura sells, so as soon as Story Hero became available I scooped it up.

And Story Hero does not disappoint. As an email copywriter I know the importance of story in your copy. Laura’s story training has given me a new arsenal of story tips that I’ve already started to implement.

Laura has shaped who I am as a writer and helps me snag “You so get me!” and “I love your stories!!!” comments and replies. Thank you for Laura for teaching me how to have a career crafting fun stories that help people sell their stuff.

– Brenna McGowan, Email Copywriter

I’ve taken all the courses. This training stands out!

I’ve taken countless email marketing courses, I’m a member of several copywriting masterminds, and I’ve even taken storytelling and fiction writing workshops. This training stands out among all of those and I learned so much that I can instantly apply to my business!

– Michael Campos, e-Commerce Email Copywriter

I sold a £1,000 a month coaching programme with a little help from my newly minted storytelling skills.

I’m a writer by trade, so I write all day every day… and I couldn’t wait to get my teeth into Laura’s Story Hero. I’d been looking forward to it for months.

And I was not disappointed.

It was epic.

Let’s leave aside the fact that Laura is funny and friendly and makes you feel like you’re hanging out with a mate (totes going to look you up IN A NON-CREEPY WAY when I’m allowed to visit other countries again).

And let’s leave aside that her writing makes my hair tingle.

And jump straight to the fact that this writer (me), who’s been writing for decades and who’s a perpetual student, got SO BLOODY MUCH OUT OF EVERY SINGLE SECOND.

In fact, the course opened up whole new insight into descriptive writing.

Laura’s background in TV writing is a stand-out skill, and one I’ve not seen in other writing teachers.

Similarly with her teachings on dialogue (super helpful), humour (she’s hilarious and knows how to TEACH funny too), and rhythm changes.

I applied a bunch of stuff right away, and got more engagement on my Instagram story than usual. But that’s just vanity, right?

So here’s a real metric: I launched a new service around a week after taking the training. Just a soft launch to a very small list. And put 11 people in it right away. Then I sold a £1,000 a month coaching programme with a little help from my newly minted storytelling skills.

Thanks so much Laura. I do love a training course that’s fun AND profitable!

– Vicky Fraser, Publisher and Author

Every time I buy one of Laura’s courses, I make more money.

Laura Belgray is one of the best email writers on the planet. And I think the reason why is because she understands how to tell a compelling, “small moment” story better than anyone. Her emails are addicting – she’s one of the few people who, when they land in my inbox, I’ll stop everything and read. As an email copywriter myself, I was dying to learn exactly how she makes her stories so damn addicting. That’s why I picked up StoryHero.

It’s one thing to write a ‘good’ email. It’s a whole other thing to be able to whisk your readers away on an adventure, where they feel like they’re walking alongside you as the story unfolds.

The fact is: in marketing, stories turn into sales. I’ve seen this firsthand with my own list. And I know developing this storytelling muscle is going to turn into mountains of cold hard cash.

Every time I buy one of Laura’s courses, I make more money. StoryHero was a complete no brainer. If you use email in your business, then get StoryHero now.

– Chris Orzechowski, Email Marketing Expert

This “non-writer” is feeling like a pro…

Story Hero is for any/all my fellow self-proclaimed non-writers who want to fast track their email and/or social media (yep, it works for social media posts too!).

As a health coach I am sooo not a writer, but Laura’s tips on storytelling have me feeling like a pro… and it’s not just in my own head. I’ve gotten more responses than ever after implementing her tips like detailing brand names and trusting the reader to understand more of the story context. Plus her advice to write down ALL the details in the draft to satisfy my type-A brain, only to then grab those digital pruning shears and go nuts has made all the difference.

– Mackenzie Holznecht, Running With Bacon

Learn to tell stories that get your emails devoured…
…and your offers snapped up

From zero replies from my list to suddenly getting three or four an email!

I’ve always enjoyed writing but when it comes to doing it for my business I struggled with keeping to my own voice. Laura’s “Story Hero” training got rid of that fear for good!

I jumped straight in using some of her techniques for my social posts and my emails and instantly started seeing traction.

From zero replies from my (teeny) email list to suddenly getting three or four an email…and having people send me messages like “it feels like you read my mind” or “this hit me like a slap in the face” (that was a good one I promise)…I would recommend this course for anyone looking to inject a little bit of themselves back into their business. This isn’t your basic writing lesson. No grammar drills, no “correct” way, just some amazing and informal training with Laura, embracing your own style and using it to your advantage.

Whether you’re looking for more sales, more clients, more engagement or something else – this is well worth it!

– Tessa Hull, Success Coach No Right Way Ltd

I’ve watched it twice and each time I come away with a new way to tell a story in my weekly email.

I have all of Laura’s programs and I love her way of breaking down personality-driven copywriting, including everything she teaches in The Copy Cure, but StoryHero is really that girl. It’s so much more than learning a quick tip or two to punch up your writing. It’s how Laura’s brain works when she writes copy. I’ve watched it twice and each time I come away with a new way to tell a story in my weekly email which I’ve just started and have only 50 list subscribers, but the great thing about that is that I’m actually getting responses from them. I’m on my way to building a community that trusts me and it’s through Laura’s specific advice on how to use storytelling in my emails.

– Tynisha Thompson, Copywriting Coach and Productivity Strategist

Story Hero will give you newfound confidence in your creative writing!

You might already be a fan of Laura and have signed-up for all her other freebies and offers. You’re probably wondering what else could I learn from Story Hero, that I haven’t learned already? The answer is tons of tips on how to write a story. I’m not talking about the stories you were forced to write in school. I’m talking about turning your stories into connections with your clients. What I loved most about Story Hero is that it was a training packed with what to do and how to do it. Laura’s presentation style also makes you feel like you can do anything…at least when it comes to writing. If you have always been a scientific writer (like me), have no fear – Story Hero will give you newfound confidence in your creative writing!

– Stacie Lampkin, Health Educator

This was one of the best (if not the best) writing coachings I’ve ever experienced!

I gotta say….this was one of the best (if not the best) coachings I’ve ever received with regards to writing.

Soooo many takeaways and direct techniques to put into my writing till it becomes a habit on its own