Here’s a fun fact: organic social reach continues to plummet – with the average post reach and engagement around 1-3%.

Yup, that’s right, 97-99% of your “fans” will never see or engage in your content.

Plus you don’t actually OWN the relationship with your fans.

Any of the biggies (FB, IG, YouTube, X, TikTok, Pinterest, LinkedIn, etc.) can shut you down at any time, for any reason, with no warning and zero recourse.

(Good luck getting even a pity reply to your pleads of mercy!).

Building a social media following is a lot of work. All those fans you “hustled” for months (or years) to gather?

Gone in an instant and there’s no way of reaching them again! How’s that for a kick in the (fill in the blank).

But on the flip side, an email list even with a decent 30% open rate reaches over 900% more of your peeps than social posting…and you OWN that list.

Your list is your most valuable asset.

I sold three companies and the first question each buyer asked was “how big and active is your list?”

Did you know up to 85% of your sales (and profit) happens in email? And yet, most marketers focus on “vanity” social media metrics like fans or followers because it’s “sexier” to sell.

Try telling your bank “but I have 12,000 FB fans!” when the mortgage is due (good luck with that!)

Want to sell a course? Membership site? Coaching? Digital products? E-commerce? Books? Events? Certifications? Summits? Software?

It ain’t sexy, but email is where the sales happen all day long.

You’ve probably heard “every email subscriber is worth $1 per month” and that’s true for the way most people build a list.

Unfortunately, most of the list-building techniques taught focus more on the size of the list over the value of your subscribers.

But when you build your list the right way – with the offer and the right peeps – everything works better.

Higher deliverability. No complaints. And your numbers will be MUCH higher… more like $3 to $10 per subscriber per month.

Yup, a modest list of just 1,700 subscribers can be worth up to $17,000.00 per month. Crazy, huh?

So how do you do it? How do you build a big list filled with the right peeps?