It’s never been easier for you to become an entrepreneur. To build a business, gain financial freedom and live an independent life where YOU are the boss.

But if that’s the case, why do we hear of so many failures? The truth is, it Is easy to set up an online business. But when you look into the details, it can get terribly confusing.

Knowing which products are the right ones to sell can be puzzling. Marketing might seem a total mystery and all the while, business expenses drain your bank account.

But what if I told you there’s a way you could start a business with practically no risk?

The Internet has revolutionized how we buy things. It’s also changed the way businesses buy things. The conventional, expensive and 20th century “buy inventory -> stock store -> sell inventory -> replenish” approach doesn’t work any more. Entrepreneurs in the 21st century are taking advantage of a much more innovative model.

If you’re comparing the drop shipping and conventional models, you might’ve noticed one HUGE difference. With drop shipping, you don’t spend a single dollar buying inventory. Instead, it comes out of the purchase price when the customer buys. Your wholesaler is covered, and you pocket the profit.

With drop shipping, inventory and delivery are handled for you by the wholesaler. Shopify takes care of the eCommerce element. In terms of a traditional business, you don’t have a lot to do with these things.

But neither do your competitors. So how do you stand out? With laser-focused marketing that hones in on the potential buyers you’re targeting.

This is how most eCommerce stores market their products:

• They guess what their ads should say (usually marking prices as low as they can)
• Broadcast their ads to the universe
• Cross their fingers and hope they suck enough people in to make some money

It’s what I call the “spray and pray” approach. And it doesn’t work. The owners of those stores don’t know any better… but you will.

Your store will pull big revenue and mega margins because your marketing will bring in massive sales EVERY TIME.