CLEAN UP YOUR DIRTY DATA: The first thing you’re about to do is clear your analytics of all the bot traffic, referral spam, and bad data that clutter your reports and lead you astray. Imagine logging into your dashboard and seeing the highest profits you’ve ever realized and with data you know you can trust to be accurate.

FOLLOW THE MONEY: Most marketers only track what’s costing them money, not what’s making them money. You’re now going to be able to see which keyword, which blog post, which email makes you the most money. Forget pinching pennies, you’ll now be able to optimize for earnings which is the key to scaling ad campaigns and unlocking hidden profits.

PREDICT WHEN CUSTOMERS WILL CONVERT: How can you predict when a website visitor is going to convert… and when they aren’t? Using your new conversion tracking skills, you’ll be one of those rare media buying masters who knows how to “spy” on your website visitors and predict when they’ll convert before they know it themselves. Then…you’ll learn how to use that newfound information to dial in your campaigns for greater scale and ROI.

You’ll know how to use custom event tracking to measure advanced metrics like button clicks (ideal for “Add to Cart” buttons), scroll depth (helpful for optimizing long sales pages), time on page (essential for improving VSLs), and more. You’ll also learn the secrets of John’s “Pixel Funnel Tracking,” an advanced tracking & optimization technique you’ll use to help squeeze unseen profit from your funnel.

EASILY TRACK ACROSS ANY DEVICE, TOOL, OR NETWORK: Not a techie? Not a problem. No matter how complicated your funnel is—no matter how many marketing tools, platforms, domains, or custom events you need to track—nothing will stand in your way. You’ll know how to handle any conversion tracking situation, so you’ll never have another gap in your data. John makes your frankenstein funnel easy and enjoyable to track.

COMPLETE FUNNEL TRACKING: Now you’ll be able to visualize your sales funnel at every step and extract maximum value from your visitors. You’ll see your average order value, cart abandonment rate, upsell take rate, earnings per visitor, and more. All of the critical metrics big companies use, will now be a piece of cake for you to set up. So easy, that you’ll be able to pull out your phone and in two clicks show anyone exactly how profitable each step of your funnel is today.

REAL LIFE CASE STUDIES OF HOW TO SCALE: Now that you’ve configured your analytics like a pro, you’ll start to use that data to optimize every touch point of your marketing and generate new sales you previously couldn’t reach. You’ll learn how to accurately determine your conversion window… and how to use this critical data to maximize your ROI from remarketing campaigns. Finally, you’ll also learn how to leverage both “top of funnel” analytics (so you can get more quick sales immediately) and “bottom of funnel” data (to improve your customer lifetime value and maximize overall profit).